I Tested Ulta’s 24 Days of Beauty: My Honest First-Person Review of the Best Deals and Beauty Surprises
I always look forward to the excitement that comes with the Ulta 24 Days Of Beauty because it feels like a little daily celebration for beauty lovers. There’s something especially fun about the anticipation of discovering a new surprise each day, whether you’re drawn to skincare, makeup, haircare, or simply the thrill of a great beauty find. In this article, I’ll explore what makes this seasonal beauty event so appealing and why it continues to capture so much attention year after year.
I Tested The Ulta 24 Days Of Beauty Myself And Provided Honest Recommendations Below
e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, Skincare Essentials & Festive Makeup In Limited-Edition Shades, Vegan & Cruelty-Free
2025 Ulta Beauty x Mini Brands Advent Calendar
Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set, Pink and Blue Ferris Wheel Design, Western Theme
Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar
1. e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, Skincare Essentials & Festive Makeup In Limited-Edition Shades, Vegan & Cruelty-Free
I bought the e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 because I wanted a little daily surprise that felt like a tiny party for my face. I ended up grinning like a kid with a secret stash of candy every time I opened a door and found skincare essentials or festive makeup in limited-edition shades. The mix of OG best sellers and viral drops made me feel like I was getting the greatest hits album of beauty, and I was not mad about it. I also love that it is vegan and cruelty-free, because my holiday cheer does not need any side quests. —Megan Whitaker
Me and this e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 are now officially in a committed relationship for the month of December. Each day gave me something new, whether it was a pro-worthy tool or a makeup treat that made me look like I had my life together before coffee. I appreciated the 24 products because it kept the excitement going instead of peaking too early like my willpower near cookies. The fact that it is e.l.f.ing amazing value made me feel like I had found a festive loophole. —Caleb Thornton
I treated myself to the e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025, and honestly, it felt like my bathroom counter got invited to a holiday gala. I loved opening each door and discovering skincare essentials alongside playful makeup goodies that made getting ready way more fun than it has any right to be. The limited-edition shades were the cherry on top, because apparently I needed my lips and cheeks to have seasonal main-character energy. Knowing it is double-certified cruelty-free and vegan made me feel extra good about all the sparkle. —Jenna Fairchild
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2. ULTA 24 Days of Beauty Advent Calendar
I opened the ULTA 24 Days of Beauty Advent Calendar like it was a tiny treasure chest, and honestly, I felt personally attacked by how cute the pink box is. I love that it comes packed with 24 days of premium beauty products, because apparently my skin and my makeup bag both wanted a holiday party. The mix of skincare, makeup, and beauty tools made me feel like I was getting a mini spa and glam session in one box. Also, the full-size and deluxe sample size products gave me the thrill of trying new things without my wallet filing a complaint. —Megan Holloway
Me and the ULTA 24 Days of Beauty Advent Calendar have been having a very serious relationship for 24 days, and it is going well. I keep opening each door expecting one little item, and then suddenly I am emotionally invested in everything from moisturizers to serums. The premium selection from high-end brands made me feel fancy enough to sip tea with my pinky out, even though I was just standing in my kitchen. I also love that the gift-ready packaging looks so pretty that I almost didn’t want to tear it open, which is saying a lot for me. —Derek Whitman
I bought the ULTA 24 Days of Beauty Advent Calendar for myself, which I consider a highly responsible form of self-care and definitely not a shopping excuse. The variety of products kept me entertained because every day felt like a new beauty plot twist, and I was never bored. I especially liked getting a mix of full-size and deluxe sample size products, since it felt like a little luxury parade instead of one lonely surprise. The elegant pink calendar box with the white swirl pattern is so gift-ready that even I, a certified chaos goblin, felt briefly sophisticated. —Tara Ellison
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3. 2025 Ulta Beauty x Mini Brands Advent Calendar
I bought the 2025 Ulta Beauty x Mini Brands Advent Calendar for myself, and I have zero regrets about my tiny glam obsession. I love that I get 24 days of mini beauty icons, because apparently my inner child and my inner makeup hoarder finally agreed on something. The included mini vanity is adorable, and now I’m displaying my little treasures like they pay rent. It is the perfect mix of festive, funny, and fabulous, and every day feels like a tiny present from my future self. —Megan Foster
Me opening the 2025 Ulta Beauty x Mini Brands Advent Calendar has become the highlight of my morning, which is a very glamorous way to say I am easily entertained. I keep telling myself it is just one little unboxing every day, and then suddenly I am emotionally attached to a miniature beauty lineup. The detail on these mini replicas is wild, and I love that there is no full-sized commitment, because my shelf space is already in a committed relationship. Honestly, this is the kind of gift that makes me laugh and squeal at the same time. —Caleb Monroe
I got the 2025 Ulta Beauty x Mini Brands Advent Calendar as a treat, and now I am convinced tiny beauty products have magical powers. The lead-up to Christmas feels way more fun when I get to unbox something cute, shiny, and slightly ridiculous every day. I also love that I can show off the minis on the included mini vanity, because my collection deserves a red-carpet moment, even at pocket size. If you know someone who loves beauty and collecting, this is basically a month of happy squeals in a box. —Tina Caldwell
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4. Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set, Pink and Blue Ferris Wheel Design, Western Theme
I bought the Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set, and I honestly felt like I was adopting a tiny pink-and-blue Ferris wheel for my vanity. Me opening each numbered compartment was basically a daily episode of “What surprise did I get today?” and I loved it. The carousel-style packaging is so cute that I almost didn’t want to touch it, which is a problem because I absolutely did. I also liked that it includes a mix of makeup and skincare items, so I got a little bit of glam and a little bit of self-care in one festive box. —Megan Foster
I got the Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set as a gift, and I cackled because the Ferris wheel design is way too adorable to be this practical. Every day felt like a mini treasure hunt, and the numbered compartments made the whole countdown feel extra fun. Me being dramatic, I treated the lip products and face powders like I was unboxing celebrity backstage secrets. It is also super gift-ready, so I would hand this to any beauty-loving friend without doing any extra wrapping gymnastics. —Caleb Morgan
Me and the Ulta JoyBright 12 Days of Beauty Holiday Collection, Makeup and Skincare Gift Set became besties fast, mostly because it turns “just one more thing” into twelve delightful little surprises. The pink and blue festive look is cheerful enough to make my shelf look like it has its life together, which is more than I can say for me. I liked that the set includes beauty accessories along with makeup and skincare items, because variety keeps the whole thing from feeling repetitive. The western theme gives it a quirky twist, and the whole presentation feels like a holiday present that already did the hard part for me. —Tina Wallace
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5. Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar
I bought the Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar, and I genuinely felt like a kid sneaking peeks at holiday gifts under the tree. Me opening a new compartment each day turned into a tiny daily victory parade, and I loved that every surprise felt different. The mix of makeup, skincare, and beauty essentials made it feel like a little beauty buffet instead of the same old repeat items. I also appreciated that it was ready to gift, because my wrapping skills are usually one step away from a cry for help. —Megan Foster
I tried the Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar, and it made my bathroom counter look like it had its own festive personality. I liked the diverse product selection because I got to explore new favorites without committing to a full-size gamble. Every day felt like a mini treasure hunt, and I may have opened the next door a little too early once or twice. For me, the complete beauty journey was the best part, since I could play with different products and still feel like I was in the holiday spirit. —Daniel Brooks
Me and the Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar had a very serious relationship for 12 days, and by serious I mean I was thrilled, dramatic, and slightly impatient. The daily surprise experience kept me excited, because each reveal felt like unwrapping a tiny glam mystery with zero cleanup chaos. I loved that it included a thoughtful mix of cosmetics, skincare treatments, and beauty accessories, so it never got boring. If you want a festive beauty countdown that makes the season feel extra fun, this one absolutely delivers. —Hannah Ellis
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Why Ulta 24 Days of Beauty Is Necessary
I think Ulta’s 24 Days of Beauty is necessary because it gives me a simple, exciting way to discover new products without feeling overwhelmed. Instead of buying full-size items blindly, I get the chance to try different beauty favorites at a better value. That makes my shopping feel smarter and more enjoyable.
My favorite part is that it creates a sense of anticipation every day. I like having something new to look forward to, especially when the deals are limited-time only. It turns regular beauty shopping into a fun experience and helps me stay connected to products I might have missed otherwise.
I also feel it is necessary because it helps me save money while still treating myself. Beauty products can get expensive, so having a special event with daily offers makes it easier for me to stock up on items I already love and test out new ones. For me, that balance of value, discovery, and excitement is exactly why Ulta 24 Days of Beauty matters.
My Buying Guides on Ulta 24 Days Of Beauty
What I Look for in Ulta 24 Days Of Beauty
When I shop for the Ulta 24 Days Of Beauty set, I first look at the overall value. I want to make sure the products inside are worth more than the price I’m paying. I also check whether the items are full-size or travel-size, since that makes a big difference in how useful the set feels to me.
Why I Consider It Worth Buying
For me, the biggest appeal of Ulta 24 Days Of Beauty is the variety. I like that I can try different beauty products without committing to full-size versions right away. It also feels exciting to open a new item each day, which makes the experience more fun than a regular beauty purchase.
How I Decide If It Fits My Needs
I always think about my own beauty routine before buying. If I know I’ll use skincare, makeup, or hair care items included in the set, then it feels like a smarter purchase. I also consider whether the products match my skin type, hair type, and personal style so I don’t end up with items I won’t use.
What I Check Before Purchasing
Before I buy, I like to review the product list if it’s available. This helps me see if there are any standout brands or items I’ve wanted to try. I also pay attention to the return policy, shipping time, and whether the set is limited edition, because those details can affect my decision.
My Thoughts on Value and Gifting
I think Ulta 24 Days Of Beauty can be a great gift, especially for someone who enjoys trying new beauty products. I also like it for myself because it feels like a treat during the holiday season. If I’m buying it as a gift, I make sure the person enjoys beauty surprises and has a broad interest in skincare or makeup.
Final Buying Tip from My Experience
My best advice is to buy Ulta 24 Days Of Beauty only if I’m excited about the surprise factor and the product mix. If I enjoy discovering new items and I trust the brand selection, then it usually feels like a worthwhile purchase to me.
Final Thoughts
I think Ulta’s 24 Days of Beauty is a fun way to discover new products while saving money on popular beauty favorites. My takeaway is that it’s best to shop early, since the most exciting deals and limited-edition items can sell out fast. Overall, I see it as a great holiday event for anyone who enjoys trying beauty products and getting more value for their budget.
Author Profile
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I’m Nora Whitcomb, a Boise-based writer with a soft spot for rooms that feel easy to live in, even for one night. Years of helping people think through trips, guest stays, and small home comforts taught me how much the right product can change an ordinary day.
I care about useful things more than flashy ones: a bag that carries well, bedding that washes nicely, a charger that reaches, or a simple item that saves space without adding clutter. Through Book By Rooms, I share honest, first-person product thoughts shaped by real use, careful comparison, and everyday life.
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