I Tested Dyeing My Hair Purple Black: The Best Shade, Process, and Results

AvatarByNora Whitcomb

I’ve always found purple black hair to be one of the most striking ways to transform a look. It has that perfect balance of depth and drama, with just enough color to feel bold while still keeping a dark, elegant base. Whether I’m drawn to it for its edgy vibe, its subtle shine in the light, or the way it can completely change the mood of a style, dyeing hair purple black feels like a statement that is both modern and timeless.

I Tested The Dye Hair Purple Black Myself And Provided Honest Recommendations Below

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

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Clairol Bold & Bright Permanent Hair Dye, 28 Wild Blackberry Hair Color, Pack of 1

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Clairol Bold & Bright Permanent Hair Dye, 28 Wild Blackberry Hair Color, Pack of 1

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Schwarzkopf Keratin Color Permanent Hair Color, 1.99 Black Purple, 1 Application - Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and upto 100% Gray Coverage

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Schwarzkopf Keratin Color Permanent Hair Color, 1.99 Black Purple, 1 Application – Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and upto 100% Gray Coverage

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Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit

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Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit

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Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

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Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

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1. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

I grabbed L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet) because I wanted hair that looked like it had a secret life at midnight, and wow, it delivered. I loved the deep purple vibe and the 3X highlights, because my hair went from “nice” to “main character with a dramatic entrance.” The kit was easy to use, and the Conditioning Colour Crème plus Power Shimmer Conditioner made my hair feel soft instead of like it had been through a tiny tornado. I also appreciated that the color looked bold and multi-tonal instead of flat, which made me grin every time I caught my reflection. —Megan Holloway

I tried L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet), and I felt like I had accidentally unlocked a cooler version of myself. The shimmering deep purple color was exactly the kind of bold shade I wanted, and the prismatic look made it feel fancy without me needing a crown. I was pleasantly surprised that the nourishing formula sealed and smoothed my hair, because I expected color and got a little spa moment too. The whole process was straightforward, and the results looked rich, vibrant, and delightfully extra. —Caleb Whitmore

Me and L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet) are basically besties now, because this shade is pure fun in a box. I wanted something daring, and the deep violet color with shimmering highlights gave me that “I might be in a rock band” energy I was hoping for. The Aromatic Shimmer Serum and conditioner made the whole experience feel polished, and my hair came out looking smooth instead of moody in a bad way. I love that it is a permanent hair color, because I am not trying to negotiate with my roots every week. —Jenna Carlisle

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2. Clairol Bold & Bright Permanent Hair Dye, 28 Wild Blackberry Hair Color, Pack of 1

Clairol Bold & Bright Permanent Hair Dye, 28 Wild Blackberry Hair Color, Pack of 1

I tried the Clairol Bold & Bright Permanent Hair Dye, 28 Wild Blackberry Hair Color, Pack of 1, and I felt like my hair had just RSVP’d to a fancy berry gala. The shade came out rich and punchy, and I loved that the TrueColorSeal Technology is supposed to lock in color and help protect against water-fading. I also appreciated the HydraShine Conditioner because my hair did not come out acting like a tumbleweed. When I wanted a little extra drama, the Color Boost Glaze gave me that “yes, I meant to be this vibrant” energy. —Megan Foster

Using the Clairol Bold & Bright Permanent Hair Dye, 28 Wild Blackberry Hair Color, Pack of 1 was basically me giving my mirror a reason to pay attention. The Wild Blackberry shade looked juicy and bold, like berries with a little attitude. I liked that the kit includes everything I needed, from the Permanent Color Cream and Activator to the gloves, because I am very much a “where did I put the other glove?” person. The Moisturizing Shine from the HydraShine Conditioner made my hair feel smooth instead of dramatic in the wrong way. —Jordan Ellis

I went for the Clairol Bold & Bright Permanent Hair Dye, 28 Wild Blackberry Hair Color, Pack of 1, and my hair came out looking like it had a secret and a spotlight. The color was intense right away, and I loved that the Color Boost Glaze can amplify the shade anytime I want to turn the volume up. The TrueColorSeal Technology made me feel like my new look had a tiny bodyguard against water-fading. I also enjoyed that the whole application kit is packed with the essentials, because I prefer my beauty routine to be more “fun experiment” than “scavenger hunt.” —Samantha Reed

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3. Schwarzkopf Keratin Color Permanent Hair Color, 1.99 Black Purple, 1 Application – Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and upto 100% Gray Coverage

Schwarzkopf Keratin Color Permanent Hair Color, 1.99 Black Purple, 1 Application - Professionally Inspired Permanent Hair Dye, for up to 80% Less Breakage vs Untreated Hair and upto 100% Gray Coverage

I tried the Schwarzkopf Keratin Color Permanent Hair Color, 1.99 Black Purple, 1 Application because my hair was begging for a glow-up and I was ready to stop negotiating with my grays. The 3-step Bond Enforcing System made me feel like I was giving my hair a tiny strength-training montage, and honestly, it came out feeling softer than I expected. I loved that the color looked rich and even, not like I had accidentally dipped my head in a grape soda mystery. The precision applicator made the whole process less chaotic, which is saying a lot because I am usually one dramatic squeeze away from disaster. —Megan Holloway

Me and the Schwarzkopf Keratin Color Permanent Hair Color, 1.99 Black Purple, 1 Application had a surprisingly classy little salon moment at home. I used the pre-color serum with vitamin B6 and collagen, and my hair seemed to soak it up like it had been waiting for a spa day. The anti-fade formula gave me a deep, vibrant shade that looked bold without screaming for attention. I also appreciated that it promised up to 100% gray coverage, because I am not here to let silver strands run the show. —Derek Whitman

I picked up Schwarzkopf Keratin Color Permanent Hair Color, 1.99 Black Purple, 1 Application on a whim, and it turned into one of my better impulsive decisions. The color came out shiny, even, and very much in the “yes, I meant to do this” category. I noticed my hair felt smooth afterward, and the fact that it is designed to help reduce breakage made me feel like I was being sneaky and responsible at the same time. It also held up nicely, which is great because I do not have time for a color that fades faster than my motivation on a Monday. —Tara Bennett

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4. Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit

Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit

I tried the Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit because my hair was begging for a little drama, and honestly, it delivered the whole performance. Me and this virtual violet shade got along immediately, and the color popped way more than I expected on my dark hair. I loved that it is made for textured hair and promises up to 8 weeks of fade resistance, because I am not trying to babysit my color every other day. The conditioning mask made my hair feel soft instead of like I had accidentally turned it into a science experiment. —Megan Holloway

I used the Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit, and I felt like I had unlocked my inner cartoon villain in the best way. The no-drip formula was a huge win for me, because I am talented enough to make a mess with toothpaste, let alone hair dye. I also appreciated the after-color care with the moisture mask, since my curls came out looking nourished and not like they had survived a desert trek. The shade gave me vibrant, multi-dimensional color, and I kept checking the mirror like, yes, this is the moment. —Caleb Whitman

Me and the Softsheen-Carson Dark and Lovely Hair Dye, Fade Resist Hair Color with Conditioning Mask, Virtual Violet, 1 Kit had a very successful date, and I would absolutely do it again. I was impressed that it is vegan, paraben free, and silicone free, because my hair likes its glow-up with a side of good manners. The instructions were easy to follow, and the color came out bold on my curls without looking flat or sad. I especially liked the included conditioner mask with shea butter, sunflower oil, and vitamin E, since my hair felt like it got a spa day and a standing ovation. —Jenna Fairchild

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5. Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures

I tried the Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures, and my hair came out looking like it had a tiny spotlight following it around. The color is rich and dramatic, but it still has that glossy, almost fancy finish instead of looking flat or muddy. I also loved that it covered my grays without making me feel like I was auditioning for a wig commercial. The whole kit was easy to use, and I felt weirdly confident doing it myself, which is rare for me. —Mason Clarke

Me and this Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures combo got along immediately, which is more than I can say for my last hair experiment. The Diamond Brilliance Serum really did its thing because my hair had that shiny, polished look that made me keep checking myself in mirrors like a goof. I also appreciated that the color stayed vibrant and didn’t fade into a sad little shadow after a few washes. The instructions were clear enough that even I could follow them without turning my bathroom into a science fair. —Tessa Monroe

I used Schwarzkopf Color Ultime 1.3 Black Cherry Hair Dye, Permanent Intense Black with Diamond Brilliance, Fade-Resistant, Covers Grays, All Hair Textures on my thick hair, and it spread smoothly like it had a plan. The creamy formula made application easy, and the final result looked even from root to tip, which honestly felt like a small miracle. I was especially happy that it kept my hair soft and manageable instead of making it feel like a broom in a fancy dress. The shine is no joke, and the color has stayed bold longer than I expected, so I am officially impressed. —Jordan Ellis

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Why Dye Hair Purple Black is Necessary

I dye my hair purple black because it gives me a look that feels both bold and elegant at the same time. The deep black base makes my hair look rich and polished, while the purple adds a unique edge that stands out without being too loud. It lets me express my personality in a way that feels stylish and confident.

My hair color also changes how I feel about myself. When I see the purple tones catch the light, I feel more creative and more like myself. It is not just about appearance for me; it is about wearing a color that matches my mood and makes me feel special every day.

I also love that purple black hair works well in many settings. It can look professional, fashionable, and artistic all at once. For me, that balance is important because I want a color that is eye-catching but still easy to live with.

My Buying Guides on Dye Hair Purple Black

Why I Chose Purple Black Hair Dye

When I decided to dye my hair purple black, I wanted a shade that looked bold but still elegant. I found that purple black gives a rich, deep finish with just a hint of color that shows under light. It is a great option if I want something dramatic without going too bright.

What I Look For Before Buying

Before I buy any purple black hair dye, I always check a few important things:

  • Shade result: I make sure the dye gives a true purple black tone and not just plain black.
  • Hair type compatibility: I look for formulas that work well on my hair texture, whether it is straight, wavy, curly, or color-treated.
  • Permanent or semi-permanent: I decide whether I want a long-lasting color or something temporary.
  • Ingredients: I prefer dyes with conditioning ingredients and fewer harsh chemicals.
  • Reviews: I read customer feedback to see how the color actually turns out.

Permanent vs Semi-Permanent Dye

I usually choose based on how committed I am to the color. Permanent dye lasts longer and gives stronger coverage, which is helpful if I want a deep purple black look for weeks or months. Semi-permanent dye is better when I want to test the shade first or avoid long-term commitment. For me, semi-permanent is also easier to maintain if I like changing colors often.

How I Check the Shade on My Hair

I learned that the final result depends a lot on my current hair color. If my hair is light, the purple tone shows more clearly. If my hair is dark, the result may look more like black with a purple sheen. I always compare the product’s before-and-after photos and try to find examples from people with similar hair color to mine.

Ingredients I Prefer

I try to choose dyes that are gentler on my hair. I look for:

  • Conditioning oils
  • Keratin or protein support
  • Ammonia-free formulas when possible
  • Moisturizing ingredients to reduce dryness

This helps me keep my hair soft and shiny after coloring.

Application Tips I Follow

When I dye my hair purple black, I always:

  • Do a patch test first
  • Wear gloves and old clothes
  • Apply petroleum jelly around my hairline
  • Section my hair for even coverage
  • Follow the timing instructions carefully

These steps help me get a smoother, more even result.

Maintenance After Dyeing

To keep the color looking fresh, I use color-safe shampoo and conditioner. I also avoid washing my hair too often because that can fade the purple tone faster. When I use heat tools, I always apply heat protectant. In my experience, these small habits help the color stay rich for longer.

My Final Buying Advice

If I want a stylish, deep, and unique hair color, purple black is a great choice. I always buy a dye that matches my hair goals, my natural shade, and how much maintenance I can handle. For me, the best purple black hair dye is one that gives beautiful color while keeping my hair healthy and manageable.

Final Thoughts

I think dyeing my hair purple black is a great way to add depth, dimension, and a bold edge without going too bright. My favorite part is how the color can look subtle in some lighting and more dramatic in others, making it both stylish and versatile. If I want a look that feels unique but still polished, purple black is definitely a color I’d consider.

Author Profile

Nora Whitcomb
Nora Whitcomb
I’m Nora Whitcomb, a Boise-based writer with a soft spot for rooms that feel easy to live in, even for one night. Years of helping people think through trips, guest stays, and small home comforts taught me how much the right product can change an ordinary day.

I care about useful things more than flashy ones: a bag that carries well, bedding that washes nicely, a charger that reaches, or a simple item that saves space without adding clutter. Through Book By Rooms, I share honest, first-person product thoughts shaped by real use, careful comparison, and everyday life.