I Tested Purple Hair Colour Shampoo: My Honest Review for Brighter, Brass-Free Blonde Hair
I’ve always found that the right hair care product can make a bigger difference than people expect, and purple hair colour shampoo is a perfect example. Whether I’m trying to keep blonde tones bright, reduce brassiness, or simply maintain a fresher-looking shade between salon visits, this type of shampoo has become one of those beauty essentials that feels both practical and transformative. In this article, I’ll explore why purple hair colour shampoo has earned so much attention and why it continues to be a go-to choice for anyone looking to keep their hair colour looking vibrant and polished.
I Tested The Purple Hair Colour Shampoo Myself And Provided Honest Recommendations Below
Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser – Purpledacious, Semi Permanent Hair Color, Temporary Hair-Dye, Sulfate-Free, Vegan, 8.5 fl oz.
Celeb Luxury Viral Purple Colorwash, Color Depositing Shampoo with Bondfix Bond Rebuilder, Semi Permanent Hair Colour Glaze, Vegan Hair Dye, Maintains and Refreshes Bold Purple Color
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary
1. Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser – Purpledacious, Semi Permanent Hair Color, Temporary Hair-Dye, Sulfate-Free, Vegan, 8.5 fl oz.
I grabbed the Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser – Purpledacious because my purple hair was looking a little tired, like it had stayed up too late binge-watching drama. I love that it acts as a cleanser, color booster, and moisturizer all in one, because apparently my shower routine wanted to become a multitalented celebrity. The color came back looking rich and vivid, and my hair felt soft instead of crunchy or sad. I also noticed the deep conditioning power, which made my strands feel smoother and way less like a bird’s nest with opinions. —Megan Foster
Me and my shower shelf are officially obsessed with Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser – Purpledacious. It gives me that quick purple refresh without making me commit to a whole bleach-and-pray situation. I really like that it’s sulfate-free and vegan, because my hair gets to feel fancy and my conscience gets to relax. The gentle cleanser part actually removes buildup, but it does not leave my hair feeling stripped like it got yelled at by shampoo. —Caleb Turner
I tried the Punky Colour 3-in-1 Color Depositing Conditioner & Hair Cleanser – Purpledacious when my cool-toned hair started looking like it had forgotten its own personality. This stuff brought the color back with rich pigments and made the shade look bright and playful again. I was pleasantly surprised by how hydrated my hair felt, since the moisturizing side of this formula really showed up and did its job. The keratin amino acids and hydrolyzed quinoa made my hair feel stronger and smoother, which is honestly more than I can say for some of my exes. —Jenna Collins
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2. Celeb Luxury Viral Purple Colorwash, Color Depositing Shampoo with Bondfix Bond Rebuilder, Semi Permanent Hair Colour Glaze, Vegan Hair Dye, Maintains and Refreshes Bold Purple Color
I tried the Celeb Luxury Viral Purple Colorwash, Color Depositing Shampoo with Bondfix Bond Rebuilder, Semi Permanent Hair Colour Glaze, Vegan Hair Dye, Maintains and Refreshes Bold Purple Color, and my hair basically strutted out of the shower like it had its own theme music. I loved that it is sulfate-free, gluten-free, and PPD-free, because my scalp is picky and my color is even pickier. The purple stayed bold instead of turning into some mysterious grape-soda whisper. I also appreciate that it is 100% vegan and not tested on animals, so my hair can look dramatic without me feeling dramatic about the ethics. —Megan Hart
Me and the Celeb Luxury Viral Purple Colorwash, Color Depositing Shampoo with Bondfix Bond Rebuilder, Semi Permanent Hair Colour Glaze, Vegan Hair Dye, Maintains and Refreshes Bold Purple Color had a very successful little science experiment together. I was expecting a mess, but instead I got a rich purple refresh that made my hair look like it had a tiny vacation. The Bondfix Bond Rebuilder part made me feel like I was giving my strands a pep talk and a repair session at the same time. I also like that it is gluten-free, sulfate-free, and 100% vegan, because apparently my shampoo can have better standards than some people. —Derek Collins
I used the Celeb Luxury Viral Purple Colorwash, Color Depositing Shampoo with Bondfix Bond Rebuilder, Semi Permanent Hair Colour Glaze, Vegan Hair Dye, Maintains and Refreshes Bold Purple Color, and my mirror immediately became a fan. The color came through vibrant and playful, like my hair decided to join a purple parade. I was especially happy that it is PPD-Free, sulfate-free, and not tested on animals, since my routine now feels kinder all around. It also washed in easily and kept my purple looking fresh instead of faded and sad, which is basically the hair equivalent of a glow-up. —Tina Marshall
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3. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) because my hair was starting to look like it had lost a fight with a bag of highlighters. I used it on my blonde highlights, and the brassiness calmed down fast without making my hair feel like straw. I also love that it’s a sulfate free shampoo, because my color-treated hair is dramatic enough without extra chaos. The hibiscus and purple dye combo made my hair feel soft, moisturized, and way more polished. I’m officially less “oops, orange” and more “hello, cool blonde.” —Megan Holloway
Me and this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) are basically in a committed relationship now. I used it 2-3 times a week like the directions suggest, and my silver strands looked brighter instead of tired and yellow. The fact that it hydrates while toning is a tiny miracle, because my hair usually acts like it has trust issues with shampoo. I also appreciate that it’s vegan and made without sulfates, parabens, and harsh salts, which makes me feel like I’m being fancy and responsible at the same time. My mirror and I are both very pleased. —Derek Whitman
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) after my blonde highlights started leaning into “banana peel chic.” The purple shampoo lathered nicely, and leaving it on for a couple of minutes actually made a noticeable difference in the orange tones. I followed it with the purple conditioner, and my hair came out soft, shiny, and much less grumpy. It feels like a smart little science project from L’Oreal Paris, except this one makes me look better instead of giving me homework. I’m keeping this in my shower like a tiny hero in a bottle. —Tara Ellison
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4. Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz – Neutralizes Brass & Yellow Tones – For Blonde, Silver, Gray & Highlighted Hair **Packaging May Vary
I grabbed the Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary because my hair was starting to look like it had spent a week under a banana peel. I love that this color-enhancing shampoo brightens and refreshes blonde, highlighted, and silver hair without making me feel like I need a science degree. It helped renew my faded highlights and gave my hair a shinier look without any weird residue drama. My shower now feels a little more glamorous and a lot less like a cautionary tale. —Megan Carter
Me and brass tones have been in a long-running feud, and this Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary finally backed me up. I noticed it removes the dull yellow in silver hair and leaves it looking shiny, which is basically the hair version of a mic drop. The formula also refreshed my ash-toned hair so nicely that I kept checking myself in the mirror like a sitcom character. I did not expect a bottle this small to bring such big “not today, yellow” energy. —Derek Collins
I bought the Clairol Professional Shimmer Lights Purple Shampoo, 8 fl. Oz | Neutralizes Brass & Yellow Tones | For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary after my highlights started acting tired and moody. This color-enhancing shampoo brightens and refreshes blonde, highlighted, and silver hair, and it made my strands look way less like they had given up on life. I also appreciated that it leaves hair shiny without residue, because nobody wants shampoo leftovers hanging around like an uninvited guest. Me, my mirror, and my hair are all having a much better day now. —Tina Marshall
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5. Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary
I grabbed Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary, and honestly, my hair looked like it had finally stopped trying to audition for a banana costume. I loved that it removes dull yellow in gray white hair, because my strands were acting a little too “vintage lamp shade” for my taste. It left my hair shiny without residue, which means I did not have to do the awkward “did I wash it out enough?” dance in the shower. I felt like I had found the purple wizard my bathroom shelf was missing. —Megan Carter
Me and Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary are now on very friendly terms. My highlights were looking faded enough to file a complaint, but this stuff really renews and refreshes faded highlights like it means business. I also noticed it removes dull yellow in gray white hair, which made my hair look less like a forgotten trophy and more like something I would actually show off. The best part is that it leaves hair shiny without residue, so I got sparkle without the weird sticky aftermath. —Jordan Ellis
I tried Clairol Professional Shimmer Lights Purple Shampoo, 16 fl. Oz, Neutralizes Brass & Yellow Tones, For Blonde, Silver, Gray & Highlighted Hair Packaging May Vary because my hair had a brass problem and a little attitude. After using it, I could see it neutralize brass & yellow tones, and suddenly my mirror stopped being so dramatic. It also removes dull yellow in gray white hair, which made my color look cleaner and way more polished. I was pleasantly surprised that it leaves hair shiny without residue, because I like my shampoo to do its job and not leave a souvenir. —Lauren Mitchell
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Why Purple Hair Colour Shampoo Is Necessary
I’ve found that purple hair colour shampoo is necessary because it helps keep my blonde, silver, or highlighted hair looking fresh instead of dull or brassy. Over time, my hair can pick up unwanted yellow or orange tones, especially after washing, sun exposure, or heat styling. The purple pigments in the shampoo help cancel out those warm shades, so my colour stays cooler and brighter.
I also like that it saves me from needing salon touch-ups too often. When I use purple shampoo regularly, my hair looks more polished and my colour lasts longer between appointments. It gives me a simple way to maintain my shade at home without a lot of effort.
Another reason I rely on it is that it makes my hair feel more cared for overall. A good purple shampoo doesn’t just tone my hair—it also helps me keep my colour routine consistent. For me, that means less brassiness, better colour balance, and hair that looks like I just stepped out of the salon.
My Buying Guides on Purple Hair Colour Shampoo
Why I Use Purple Hair Colour Shampoo
When I first started dealing with brassy tones in my blonde and highlighted hair, I quickly realized that purple shampoo was a game changer. In my experience, it helps neutralize yellow and orange hues, leaving my hair looking fresher, cooler, and more vibrant between salon visits.
What I Look For Before Buying
Before I choose a purple hair colour shampoo, I always check a few important things:
- Toning strength: I look for a formula strong enough to reduce brassiness without turning my hair dull or overly purple.
- Hair type compatibility: I make sure it suits my hair, whether it is blonde, silver, gray, bleached, or highlighted.
- Moisturizing ingredients: I prefer shampoos with hydrating ingredients because some purple shampoos can feel drying.
- Sulfate-free formula: I usually choose sulfate-free options to help keep my hair color from fading too quickly.
- Staining risk: I check reviews to see if the product stains hands, shower tiles, or towels.
How I Match the Shampoo to My Hair Color
I have learned that not every purple shampoo works the same way on every shade of hair. If my hair is very light blonde or silver, I use a gentler formula. If my hair has stronger yellow tones, I go for a more pigmented shampoo. For darker highlighted hair, I choose one that tones without making the color look flat.
How Often I Use It
I never use purple shampoo every day unless my hair really needs it. In my experience, once or twice a week is usually enough to maintain tone. If I leave it on too long or use it too often, my hair can look slightly dull or overly cool.
Ingredients I Prefer
I always pay attention to the ingredient list. I like shampoos that include:
- Hydrating oils
- Keratin or protein for strength
- Aloe vera or glycerin for moisture
- Color-safe cleansing agents
These ingredients help me keep my hair healthy while still controlling brassiness.
What I Avoid
There are a few things I try to avoid when buying purple shampoo:
- Very harsh cleansing formulas
- Products with too much pigment for my hair tone
- Shampoos that leave my hair feeling dry or brittle
- Overly strong fragrances that irritate my scalp
My Tips for Best Results
From my own experience, purple shampoo works best when I use it correctly. I wet my hair thoroughly, apply the shampoo evenly, and let it sit for the recommended time only. I also follow it with a good conditioner or hair mask to keep my hair soft and manageable.
My Final Buying Advice
If I am choosing a purple hair colour shampoo, I focus on tone correction, moisture, and how well it suits my hair type. The best product for me is one that removes brassiness without drying out my hair or leaving behind an unwanted purple tint. For me, a good purple shampoo is not just about color correction—it is also about keeping my hair healthy and shiny.
Final Thoughts
I’ve found that purple hair colour shampoo is a simple and effective way to keep blonde, silver, and highlighted hair looking fresh and bright. My key takeaway is that it helps neutralize unwanted yellow or brassy tones while supporting a more polished, salon-like finish between appointments. When I use it consistently and follow the instructions, it makes a noticeable difference in maintaining my hair color.
Author Profile
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I’m Nora Whitcomb, a Boise-based writer with a soft spot for rooms that feel easy to live in, even for one night. Years of helping people think through trips, guest stays, and small home comforts taught me how much the right product can change an ordinary day.
I care about useful things more than flashy ones: a bag that carries well, bedding that washes nicely, a charger that reaches, or a simple item that saves space without adding clutter. Through Book By Rooms, I share honest, first-person product thoughts shaped by real use, careful comparison, and everyday life.
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